[speedgibson] Speed Gibson: Audit From the Archives

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Posted by Speed Gibson:
Audit From the Archives
http://speedgibson.powerblogs.com/posts/1225429724.shtml


   I found an intriguing document quite by accident on the [1]District
   281 web site. Much as I suggested a few posts ago, the District did
   indeed have a Communications Audit done in 2005, by the National
   School Public Relations Association. [2]Summary [3]Full Report
   Looking it over, I see that at least a couple of the recommendations
   were adopted. Another was implemented just last month. But for lack of
   other evidence on the Web site and elsewhere, it would appear that the
   number one recommendation to develop a Strategic Communications Plan
   did not happen. Many of this audit's focus group complaints were
   stated again in the 2008 Strategic Planning meetings.
   The audit made 17 recommendations, including the recommendation to add
   one or two more Public Relations staff positions that clearly won't
   happen for some time given the budget situation. It would have been
   remarkable to have implemented all of them even with that help,
   assuming all 17 were truly worth doing.
   Even so, it would be a fine start in addressing Priority 4 of the 2008
   Strategic Plan. I'll go through it in more detail after Election Day.

References

   1. http://rdale.org/
   2. http://rdale.org/modules/groups/homepagefiles/cms/494491/File/dist/stay%20informed/surveys/communications_survey/auditsummary.pdf
   3. http://rdale.org/modules/groups/homepagefiles/cms/494491/File/dist/stay%20informed/surveys/communications_survey/audit.pdf