[speedgibson] Speed Gibson: Another Bubble Bursts

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Posted by Speed Gibson:
Another Bubble Bursts
http://speedgibson.powerblogs.com/posts/1215114566.shtml


   Starbucks Coffee began and is headquartered there. After a brisk
   expansion, they are now closing 600 stores, most of which are less
   than two years old. What happened? Yes, the economy and gas prices are
   factors. Yes, there is increased competition, even from McDonald's.
   Office coffee machines have stepped up their quality and options as
   well.
   But the simplest explanation is that Starbucks makes lousy coffee.
   It's too harsh, somewhere between strong and burned. Even Andy Rooney
   says so. When you can get better coffee for half the price at a
   convenience store, why bother with Starbucks?
   Fancy flavorings, ambiance, and marketing can only take you so far.
   Pour a shot of Maker's Mark into a glass of Coors Light and you still
   get a lousy boilermaker.