[speedgibson] Speed Gibson: Rather Fight than Switch?
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Wed Feb 13 15:45:23 EST 2008
Posted by Speed Gibson:
Rather Fight than Switch?
http://speedgibson.powerblogs.com/posts/1202877796.shtml
I take no pleasure in seeing the [1]Minneapolis Star Tribune suffer
another round of layoffs. The 58 laid off are real people, many no
doubt leaving jobs they really enjoy. As this industry continues to
contract, there are fewer such opportunities available.
Obviously I don't understand this business, specifically why it is so
unwilling to change, even to survive. There are tens of thousands of
potential customers that would ask little more than a little more
serious journalism. I'm one of them, one who subscribed for something
like 35 years before even I had to quit in frustration. And yet it
seems they'd rather fight than switch.
To survive, the Star Tribune's owners would do well do dust off the
old book "Quality is Free." Nobody is going to quit the paper if you
raise (i.e. restore) your standards. But more will quit if the quality
continues to decline.
References
1. http://www.looktruenorth.com/culture/new-media-blogs/58-new-media-blogs/1832--startribune-sinks-deeper-into-oblivion.html
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