[Dean's World] Dean: Why Double-Blind Studies Are Useful

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Posted by Dean:
Why Double-Blind Studies Are Useful
http://www.deanesmay.com/posts/1196953600.shtml


   Actually there's lots of reasons, but two are the [1]availability
   heuristic and the closely related [2]representative heuristic.

   Believe it or not, [3]Daniel Kahneman won a Nobel Prize in Economics
   for describing things like this, even though he'd never had a class in
   economics.

References

   1. http://changingminds.org/explanations/theories/availability_heuristic.htm
   2. http://changingminds.org/explanations/theories/representativeness_heuristic.htm
   3. http://en.wikipedia.org/wiki/Daniel_Kahneman