[crouton] Nathaniel Trost: The Future is Plastics

[crouton at lists.powerblogs.com]

Posted by Nathaniel Trost:
The Future is Plastics
http://crouton.powerblogs.com/archives/archive_2006_03_05-2006_03_11.shtml#1141873374


   I succumbed to a McGriddle run for brunch yesterday. Shame. What was
   interesting, however, was what I didn't notice after pulling away from
   the drive-thru. The small 'coffee' didn't immediately attempt to
   radiate my hand with thermal energy. Upon first inspection it appears
   that they changed their cup design and added a bright glossy wrap to
   it, full of cheery pictures and inane slogans. Then I looked at the
   underside of the cup and realized why the wrap was there...
   ...to hide the fact McDonalds switched from paper cups to some form of
   styrofoam. But it's not obvious, so you can go on pretending that it's
   still paper, and pretending that the paper cups were actually
   [1]better for the environment. Mmm. Image over substance, that's the
   American way! Much nicer to hold though.
   If Starbucks tried it there would be firebombings within minutes of
   the first RSS updates.

References

   1. http://www.well.com/~art/McDon.html